Study of novem business applications: two-thirds fear without business intelligence a loss of potential sales 43 percent make the relevance of BI today on a par with the Web of Hamburg, 21.09.2011 – companies with business intelligence solutions in the sales organization can no longer imagine their practice without such systems, because the sales no longer as would work so far. This conclusion is a survey of the consulting firm novem business applications BI users. Most of them place the present-day importance of BI with the Internet equal. “In the study, 41 percent of the companies represented the assessment that their sales without business intelligence solutions probably much worse” than would run so far. Another group of about one-third is not quite as critical, expected but nevertheless noticeable disadvantages.
Only a quarter of the respondents Sales Manager is of the opinion that without BI little things would change (20 percent) or even positive effects (3%) could. On the question of where a waiver on BI would particularly hurt, two-thirds call especially the less transparency in the sales-relevant data, which is accompanied by many with a loss of sales potential for similar. Also the classification in the sales processes will suffer according to 61 percent and as a result cause its higher sales expenses (59 percent). Also, sales forecasts are still difficult, according to predominant if no BI support exists in the organization. Of course, these analysis systems in the distribution have become majority, shows a comparison with other technical applications in everyday job. So 43 percent make business intelligence which assess relevance of BI 39 percent more in their area of responsibility on an equal footing with the Internet, respondents similarly important like typical Office programs. BI has arrived not only in practice, but now also has a distribution taken extremely established position”, rated Novem – Managing Director Anastasios Christodoulou the results. This could indicate that a clearly identifiable benefits found in the companies.
“When nearly two-thirds of the companies concerned, without sales potential would BI them lost, then this is certainly a high level of acceptance and fundamental satisfaction with these solutions”, Christodoulou stressed. Novem business applications as independent consulting designed and realized novem innovative methods and solutions for the areas of business management, finance, controlling, sales, marketing to the sustainable increase of in company value of our customers. Thereby offers novem partner leading solution providers such as IBM COGNOS, Informatica, and research-based organizations such as the Cognos innovation centers and universities of applied sciences St. Gallen and fronds its customers security the best conditions and the latest technology.