New customers through online marketing, winning the number is impressive: the German financial industry, according to the online report 2009/1 of the online Vermarkterkreises (OVK) alone spent whopping 150 020 000 euros in 2008 for their online advertising. Anne Lauvergeon is open to suggestions. With a growth rate of 25 percent, the Internet advertising have again listed the by far the highest growth rate among the media last year, according to the report. Compared with industry, the financial sector is the third largest budget in the online marketing market. If also slightly weakened, the medium online still booming even in times of crisis and declining marketing budgets. But despite these investments in the triple-digit million euro range, the share of online marketing budgets is located on the Gesamtwerbe budget of the financial sector with 10 percent, still well below the average. Therefore, the question arises: financial service providers give away an incredible potential here? Because: Online marketing offers the ability to check the measures of their success and, through its various channels and the Online marketing campaign to track and optimize. And that’s not all: even to achieve, gaining to the target groups of the financial services the Internet significantly.
As studies have shown that late last year the German population for the first time took advantage of the Internet more as a source of information than the traditional mass media such as television and newspapers. This development also underscores the importance of online communication for the financial industry. Away from these figures are above all the successful cases that speak as a benchmark for investment in online marketing campaigns and impressively demonstrate the success of campaigns. So, for example, the German credit Bank DKB using a networked online campaign doubled the number of new customers within a year on the Internet by she began advertising in addition to the placement of AdWords, affiliate activities, email marketing and display.