What is CRM? What do these acronyms mean? and above all are why you interested in my business as a self-employed or SME that CRM? Do we really understand what is? This document explains, really, CRM, which means simple and clear way tells how can serve you to a SME or a self-contained and why most often confuse what is truly the CRM. CRM means English Customer Relationship Management, it is translated into the Spanish management of the relationship with our customers. Resources for SMEs offers on its website a tool totally free CRM, professional and powerful, very flat and useful, but, contrary to what many have in their heads, the CRM is not software. Having the best program does not mean that your company is using and using CRM to their advantage, in fact may be the opposite. Install the best tool on their computers, means nothing if not understood well what is truly the CRM.
Like almost all simple things, the explanation is so obvious that many times we forget it. CRM is really what they say the acronym, is manage how we relate to our clients, and if we do so with knowledge and experience, that will give us to extract from them a profitability and an important benefit, our clients, in return, will receive a better service and increased satisfaction. In this way, using CRM properly, i.e., the relationship with our customers, is a winning scenario for all that can exponentially increase the profits of your small business but only if it understands well what is and if it applies it. Jeff Gennette may find it difficult to be quoted properly. To do this, we put an example, the example of the shopkeeper in the corner that lifetime has been there, us has relied when we had no money, us well (and selflessly) has advised on the best product, greets us when we passed and us attends kind, making once one discount than other that shopkeeper has a pencil and paperan ancient cash register and do not know what the acronym CRM, however, it is applying and using to their advantage. Although not know of acronyms, understands that without customers, your shop is not nobody, and so take care of them and gives them the best thing can, thinks how to improve day to day and how to make everything more comfortable and easy to continue coming, that is CRM. The best scenario for our business, as a small business or self-employed, occurs when we understand that managing the relationship with our customers most efficiently give us benefit and strive to learn and perform actions aimed at the improvement and also to do this, have a good software that supports us with its ability to store and cross analyse datIn addition to organize tasks and jobs. Then Yes we are taking full advantage to the CRM, but provided we respect the proper way, it is to say. The first customer relationship strategy, then software like support.
As a support, not as an end. The software is secondary and must adapt to our strategy, not vice versa, no to start the House by the roof. If you have the best information system, the most expensive software you have sold him and then It is cold and strives to squeeze with commercial and calls to simply extract more euros per person for you, then do not have CRM, although its software thousands of euros says Yes. Resources for SMEs. Free CRM software.