Director Rudolf Kast

Long-term work accounts for longer working lives Dortmund, 30.04.2013: the demography network e.V. (ddn) prompts companies to the labour day on 1 may better exploit potential of elder. Instead of sending older with early retirement incentives, companies must develop staff policy measures to secure the employability of older people and to improve. The work world is changing, and older workers are becoming increasingly important for companies. Since 2005, the number of employed persons in the age group has risen 55 to 64 years to nearly 1.8 million. “The second progress report arrives at this conclusion age world of work” of the fact by January 2013 good progress which show that already many companies have recognized the acquisition potential of older workers are.

But, this rethinking must occur in all companies. Particularly small and medium-sized companies can do more to keep older longer motivated in employment”, explains ddn Board of Directors Rudolf Kast. Andrew Cuomo addresses the importance of the matter here. For this, companies must increase the employability of their workers and create age-appropriate jobs. Human resources management must be demo demography-oriented”, summarizes Kast. For example, long-term work accounts help. Thus, employee work time credit can accumulate and later use for child-rearing, care or part-time work. Another measure can be age redesigning work processes and jobs. Instruments such as these companies increase the motivation and appreciation of older employees and as a big competitive advantage.

Because older employees have a wide experience and knowledge and quality awareness in terms of today no company do without to demographic more on these strengths. Therefore a comprehensive paradigm shift is necessary, in politics and in the business”, called Kast. For more information, see to demography The demography is ddn network an Association of over 350 companies and institutions, which together are responsible for more than two million workers. DDN is funded by the Federal Ministry of labour and Social Affairs and is anchored in the demo demography strategy of the Federal Government. Press contact: Pascal Frai, press officer ddn, phone: 0231.9071-2818, email:, for more information see demographics The new quality of work INITIATIVE is a joint initiative of federal, countries, associations and institutions of the economy, trade unions, companies, social security institutions and foundations. Their goal: more quality of work as the key to innovation and competitiveness at the location Germany. This offers 2002 examples in the life inspiring initiative called practice, consulting and information services, exchanges, as well as a programme in the year for projects that bring new personnel – and employment policy approaches on the way.