“” Marketing event on the subject of Word of mouth marketing word of mouth, buzz marketing, social media, likes “and recommendations are now on everyone’s lips”. Keith Yamashita understood the implications. But what effect does this described as Word of mouth (WoM) marketing, what are its success factors which play a role client referrals in real life and online and how can companies word of mouth marketing use to their advantage? Answers a new marketing-event series that offers new, practical and surprising about word of mouth marketing is the “WOMMup” at the 20.11.2013 in Frankfurt, Germany. The WOMMup Frankfurt held Farberstrasse 71 60594 Frankfurt (www.dreikoenigskeller.net) on the 20.11.2013 in the three King Keller, from 19: 00. Three lectures are available on the program: Word of mouth research and measure – lecture by the market researcher Dirk Engel Customers Wissen.de Word of mouth marketing strategies & playful product experiences – lecture by Mark Leinemann alias MR. WOM – one of the leading experts for Word of mouth marketing in the German-speaking world as a brewery more sales & Word of mouth through Saints Schnack Salame (rock-paper scissors) the lecture by Mucca Sahin by Tom shows produced, seller sales & marketing consulting from 21 May the WOMMup knick participant then in the subsequent Schnack Salame “Fight Night” live how Word of mouth is created through playful experiences, and select the local Frankfurt (advertising) champions in the Schnick Schnack Sairi. The WOMMup is free, the number of places limited registration under. Links to the WOMMup partners: of the WOMMup: WOMMup was by MR. WOM in summer 2013 as a marketing specialist event series launched in BBs life and offers participants an update and exchange about current and new developments in the field of Word of mouth / word of mouth and referral marketing. More information about the WOMMup, reports and other dates, see about MR. WOM Word of mouth marketing MR.