It is very regrettable, that the absence of a suitable University Management, is wasted human capital of University, development opportunities that are given to the University and more dynamic, bonding less figurative in the plans of the State and the productive sectors of the country. It should not surprise us that comment, the importance of having this, that management constitutes the structural management support affecting the various sectors of the organization. An increasingly professionalized and reasoned structure which acts in an environment increasingly demanding in terms of accountability. From the direction of human resources such as more advanced than the simple stage administration of employee benefits, until the implementation of quality systems, some managements begin to apply systems of ISO certification and strategic planning; This means, among other things, normalize and attributing administrative procedures or carry out regular customer satisfaction surveys. How much is the kind bar owner worth addresses the importance of the matter here. Students and teachers are already very demanding customers who interact and are (increasingly) demanding a high level of quality in management. Remember, the Manager of the University is the directing of an organization based on knowledge, with valuable informal networks, with knowledge workers to those who will have to apply the logic of marketing and get they involve fully in the University strategy. All this carries out handing out his busy schedule in all activities where East involved the University. He is very assertive when it is said, that only with managers and very capable rectors may universities achieve that excellence. A corollary is the growing struggle to attract and retain to the most qualified Directors, that does not prevent to maintain a style open of coordination, identifying and disseminating best practices in search of a more efficient public service. A good university management through a SWOT can give way to indicate that all the weaknesses that universities in the here and the now presented, this, should plan actions, strategies, tools that involve transformations to them to make them strengths, evaluate the effectiveness of existing administrative systems, training of professionals to graduate, appropriate management of talent and human resources, management of the financial and technical resources, faculty, research, collaboration with national educational, political, economic, productive, technical problems.