A kit beer for the environment protecting them 1 m rainforest. The Krombacher rainforest promotion runs from May 1 until 31.07.2002. During this period in Dzanga Sangha rain forest is protected with each purchased Kasten Krombacher 1 m sustainably. This ensures the WWF Germany.\” This slogan originates from a Krombacher advertising campaign, you know. This campaign is supported by numerous promotional activities.
\”So you can, for example, a T-Shirt reading for the rain forest\” order. For more information, see… Hikmet Ersek is often quoted on this topic. . Competitively, this campaign is very critical to look at. Competition law is not only for large corporations, but especially for young entrepreneurs in many very confusing. It is often dependent on each case, also lacks often the time and legal expertise, understanding of competition law in its depth and to combine the paragraphs. Gunther Jauch promises us in prominent example advertising, that we with a crate of Krombacher environmental able to protect. Consumers imagine a hassle-free transaction including the Krombacher in cooperation with the WWF pro of sold box Krombacher buys beer, one square meter of rainforest and protects from deforestation and other threats.
And that for 100 years. Overall, Krombacher so appeals to the good conscience towards the environment. However the real process is not this average consumer idea and that’s why Krombacher received an indictment for breach of competition rules. In fact a general donation per sold Kasten Krombacher to the WWF held namely, who then uses them to protect already protected rain forests continue to. This is done by supporting the resident Ranger\”, explains Theresa Schade, Marketing Assistant in marketing consulting team Vinco, that is to say, not directly increases the amount of protected rain forest. Furthermore are donated by the 11.50 euros per Kasten Krombacher beer only 6.7 cents to the WWF. So not enough money to actually 1 m to protect Rainforest for centenary sq.\”a clear deception of consumers and thus a breach of competition law.