Sales strategies in online marketing. The new opportunities for developing e-commerce and e-business have led the agencies to combine traditional marketing with new online marketing strategies. The birth of new possibilities for developing e-commerce and e-business has taken a turn in the strategy of the agencies, which now combine traditional marketing with new online marketing strategies. Now customers are grouped according to their tastes and interests by establishing a direct relationship with them. After harvesting all the information that interests us, we must think about how to attract them to the site banner ads, customer loyalty tools, one to one marketing, etc., Are combined to build and attract new clientes.Se campaigns seeking engage younger users in communities with similar hobbies and interests through brands and new technologies. These campaigns use tools to get to know in a more intimate to the client, as mobile, digital photos or streaming videos, making it easier to connect with him, and keep them loyal.
Moreover, the fact that the user has an active disposition, rather than the passive attitude that takes the person sitting in front of the TV, makes the impact mayor.Sin even though, despite the advantages offered by the Interactive marketing and the major force that is gaining in recent years, not all professionals and agencies in this sector just confidence in him, unable to find technology providers to guarantee them a successful campaign. Most professionals do not include the design technology of its proposals in the early stages of strategy design, then do not consider that this aspect is the same level as, for example, creativity. On the other hand, it is usual that the technology is considered as a cost to be reduced as far as possible. This implies not only a risk in terms of functionality itself solution, but also for the price, because the failure to plan and pay special attention to the technological needs of the campaign an additional cost to solve the problems caused by this neglect. To take advantage of all the possibilities of interactive marketing is imperative to have a technology partner who knows perfectly all the details and particularities of this activity, which in turn is able to adapt to the specific needs of projects that days by day are becoming more popular among the advertisers themselves.