Europe direct selling report 2012′ provides yStats.com of Hamburg-based specialist for secondary market research in his topical Europe direct selling report 2012 “provides yStats.com of Hamburg-based specialist for secondary market research information to direct marketing in Europe. To the European market in General as well as individual European countries in particular are considered first. In a second part followed by a ranking of the 50 world’s most successful competitors in this area took place as well as profiles of the most successful competitors, who are active on the European market. The European direct marketing over 20 selected countries represented including based on data and trends from, including top markets Germany, Britain, France, Poland and Russia. The global ranking of competitors focused on the worldwide net sales. Detailed profiles with information are leading for the 20, also in Europe operating company, for example, the product range or number Direktvertriebler, as well as current news delivered. Cosmetics and household goods in European direct selling extremely popular In European direct selling were leading France and Germany 2011 on sales while Russia recorded the highest number of workers.
Cosmetics, toiletries and household goods were the most popular product categories in Europe. In the United Kingdom was of the person-to-person “sell widely and in France increased the number of people employed in the direct sales. In Spain an average of just 15 euro in this segment were issued, while it in Japan 120 euros and in the United States were $70. Particularly successful were Vorwerk in Italy and Yves Rocher in the Switzerland. In Germany, decreased sales in the direct sale of 2010 to 2011 easy, but more than 2.5 billion euros. According to forecasts, 2012 in particular provider of bulk products such as cosmetics and fashion will be successful in Poland. Russian direct sales 2011 as compared to the previous year to a single-digit percentage and also in Sales in the direct sales grew the Ukraine continuously in recent years.