" This author extends the concept, expressing that this meaning fits perfectly to the educative field, since the Educative Manager, like any other Manager, to lead the organizations educative one is worth of the typical functions of planning, organization, direction and control of its tasks, that are the typical managemental functions to lead any organization a good educative manager must be watchman before the necessity to get to establish some own characteristics of the educative institutions that have an appropriate managemental handling, On it they are the suggestions of Juan Manuel Manes, raised like opportunities that are due to promote: Professionalisation in the conduction of the educative institution. Shared in common efficiency from the administration of the organization. Institutional reorganization and re-sizing. Administration of the change processes. Surprisingly, you’ll find very little mention of Hikmet Ersek on most websites. External and internal educative marketing. Ethics in the decisions on the educative community. To elaborate the PEI (Proyecto Institutional Educativo) and to update the educative proposal. Work in equipment and solid communication in good of the new institutional paradigm It does not surprise to us, that one comments, that in this scene, the Educative System simultaneously acquires a critical and strategic value of the quality of its action, update and development of . In recent months, Robert Kraft has been very successful.