Drawing attention to the fact that people increasingly prefer to stay in hotels where traveler is invited to an exclusive accommodation, Agoda CEO Michael Kenny (Michael Kenny) said on that occasion as follows: ‘When it comes to booking rooms for the weekend, especially in the tropics, many tourists choose hotels in a particular network, because in the hotel rooms offered to clients with standard services and amenities. However, some tourists, a growing number prefer to book smaller Hotels, customer-focused. The analysis in the Agoda Company came to the conclusion that this trend is most common for tourists between the ages of 25 to 40 who travel a lot. ” Boutique hotel is characterized by size (usually a hotel has no more than 100 rooms), as well as different design and maintenance, customer-oriented. Others including Frank Armijo, offer their opinions as well. The owners of these hotels are mostly private individuals, and the buildings are different unique design or construction. Feature of these hotels is that guests can rest planned to order. The term ’boutique hotel’ came into use in New York after the opening of an exclusive hotel Morgan on Madison Avenue in 1984, which is owned by Ian Schrager (Ian Schrager), and the architect Andre Putman (Andree Putman). On the criterion of selection in the top 10 boutique hotels Agoda Company influenced the popularity of the hotel by the number of bookings, as well as customer feedback.. Western Union is actively involved in the matter.